Square Frames Are Back (Though They Never Really Left)
Trends come and go, like tourists on the boardwalk. But every now and then, something comes along that feels less like a flash-in-the-pan and more like, “Where have you been all my life?” That’s the vibe with square shaped sunglasses. Sure, they’ve been around for decades, on rockstars, grandpas, and beach bums alike but right now, they’re having a moment. The kind of moment you don’t want to miss. Especially not on this side of the coast.
A Little History Lesson (That You’ll Actually Want to Read)
Square frames have always had that sturdy, no-nonsense charm. You’ve seen them in 70s road trip flicks, perched on faces leaning against convertibles, and again in 90s rom-coms, where the cool professor type wins hearts without even trying. Unlike some styles that feel like a stretch, square shades have roots. They’re not just stylish, they’re familiar. Like your favorite corner bar or the smell of saltwater in the air.
The Quiet Comeback That’s Loud in All the Right Ways
While social feeds were buzzing with cat-eyes and mirrored aviators, square shaped sunglasses quietly found their way back into the style scene. Not because they were hyped up by influencers, but because everyday folks started wearing them. People walking the dog at sunrise, grabbing oysters after a morning surf, or commuting by bike just because that’s how they roll.
This wasn’t some calculated comeback. It happened because people needed frames that work in real life. And when it works, it sticks.
Why the East Coast Is Especially Loving the Look
On the East Coast, we don’t need frills. We need frames that can handle the sharp light off the harbor or the afternoon shine that bounces off a brick building. We need gear that fits in at both backyard barbecues and rooftop bars. That’s why square frames just make sense here, they match our rhythm.
They’ve got that clean geometry that doesn’t beg for attention but still turns heads. They’re like that one friend who always shows up looking good without ever mentioning it.
What Makes Square Sunglasses So Damn Appealing
Structure Without Stiffness
If you’re out here searching for the best sunglasses for round faces, you’ve probably heard square frames are your best bet. And you know what? That advice holds up. They create contrast, add angles, and give your face that defined edge without the need for a filter or a jawline workout. But beyond face shapes, square frames are about balance. Sharp, but not aggressive. Clean, but never boring.
They’re Clean, They’re Crisp, They’re Easy
Unlike some trend-driven frames that only work at fashion week or a theme party, square shaped sunglasses are the ones you toss on when you’re heading out for groceries, meeting a friend at the park, or hopping in the car with no plan. They pair well with almost anything, jeans, sundresses, hoodies, or your Sunday-best button-down.
From Crab Boils to Cocktails, They Fit Right In
The best sunglasses don’t overcomplicate things. They just do their job and look good doing it. You hang them on your shirt, toss them in your beach bag, or wear them straight through from lunch to late-night drinks. Square shaped sunglasses are the ultimate utility player. They look just as at home at a fish fry as they do at a downtown happy hour.
Nectar’s Take on the Square Frame Trend
Designed for Living, Not Just Looking
At Nectar, we’ve never been about chasing trends. We believe in making stylish sunglasses for everyday wear, the kind you can count on when life gets messy, spontaneous, or flat-out fun. Our square frames are lightweight but tough, flexible but reliable, and built with real life in mind.
And yes, we’re all about polarized square sunglasses. Because squinting through sunshine should never be part of your vibe.
Our Favorite Square Styles Right Now
Curious what our current favorites are? Here are a few Nectar square frames we keep coming back to:
-
The Folly – A clean, slightly oversized option that works whether you're at the office or the beach.
-
The Woodstock – Bold and blocky without being too much, perfect for folks who like to stand out just a little.
-
The Greenwich – A timeless classic with a modern touch, great for bright days and even brighter moods.
These aren’t just accessories. They’re your co-pilot, your plus one, your go-to pair.
Why “Made to See, Not Be Seen” Still Rings True
We know the sunglasses world is packed with brands trying to out-trend each other. That’s not our thing. We’re an East Coast sunglasses brand, born in Charleston and built around the idea that life’s better when you’re actually living it. We make frames so you can see the world more clearly, not so the world sees you in a filtered light.
We’re not chasing attention. We’re chasing better views, deeper breaths, and moments that feel like home. Whether you’re wandering a quiet marina or jamming out on the back patio, our square frames are ready to ride with you.
So Yeah, Square Sunglasses Are So Hot Right Now
Not because they’re trendy. Not because they popped up in a celebrity’s post. But because they’re real, practical, and honestly kind of iconic. They work for the day-to-day, the getaways, and everything in between.
If you haven’t found your go-to square frames yet, come check out what we’ve got. Try a few. Wear them out. Make them yours.