Our Mission

Our goal is to empower the free thinker, embrace the risk taker, and disrupt the notion that style and quality must come with a big ticket price. We believe in every individuals right to pursue The Sweet Life, to be their most creative self, and never lose their passion for adventure.

Spend Less || Enjoy More

Save the Bees, Save the WorldSave the bees, live the sweet life


Sean Holmes, founder and CEO of Nectar, attended VCU in Richmond, VA on a baseball scholarship in 2006. A semester shy of graduating, he boldly chose to leave in order to pursue entrepreneurship and his vision for this company. Nectar was born in his apartment in Atlanta, GA and launched in February 2012. Sean continues to be hands on in all of the day-to-day aspects of the business and has led Nectar as it has evolved in a truly authentic lifestyle brand.

The company remains firmly rooted in making solid, fashion-forward shades that can keep up with your life—peaks and valleys alike--while not requiring you to take a hammer to your piggy bank. Every shade comes with a one-of-a-kind replacement warranty because life happens--and we want Nectar to be there with you when it does."

The Sweet Life
Nectar Sunglasses // Save the Honey Bees


We’ve always been interested in finding ways to give back to the planet we all call home. That’s why we partnered with The Bee Cause to help repopulate endangered honey bees in the United States. For every purchase, we donate a portion of our profits to this important program. The goal of The Bee Cause is to repopulate hives and educate children on the need for honeybees, which pollinate many of the foods we eat, in addition to the vital crops used to feed livestock. With this partnership, the bees are provided hives at schools across the country so they can connect with their natural environment and while educating children.

Buy Nectar Sunglasses, save the bees, save the world.

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We don’t play by the rules. The unique color combinations we’ve implemented over time are a result of many late nights experimenting with design and style so we could learn the craft and refine Nectar’s unique brand. An ever-evolving brand comprised of a team of positive, free-spirited individuals, we offer consistently reliable customer service and we’re one of the only eyewear brands to offer a lifetime warranty with each purchase.

Our unique EuphoricHD polarized lenses also provide high quality and ultimate protection at an affordable price. Each pair is handmade and has been designed by our founders.

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